I spent last Friday night surrounded by nearly 70,000 people.
And thousands of them weren't actually "there."
Yes, they were physically inside the Linc stadium. But many experienced the Morgan Wallen "I'm Still the Problem" concert through a six-inch screen, recording almost every song.
I found myself wondering...
How many of those videos will ever be watched again (not counting on Instagram reels)?
It struck me that we're doing the same thing at work.
We're documenting. Capturing. Recording. Summarizing. Taking notes. Building dashboards.
Somewhere along the way, we've confused capturing the experience with having the experience.
High performance doesn't happen because we're collecting more information. It happens because we're fully engaged in the moment that matters.
It happens because people are paying attention.
Morgan Wallen has a song called Thought You Should Know. Here's something I thought you should know...
In a world overflowing with AI, analytics, and endless information, attention may become the most valuable performance skill we have left.
The organizations that win won't necessarily be the ones with the most data.
They'll be the ones with people who know when to put the phone down, be present, and do their best work.
We've spent decades studying top performers across industries, and one pattern keeps emerging: They protect their attention.
While others are distracted by the next notification, the next meeting, or the next fire drill, top performers know where to focus - and they stay there.
Sometimes the greatest performance improvement doesn't require another tool. It simply requires our full attention.